C
Candidate
NegotiationApril 24, 20264 min read

How to Ask for a Raise: Scripts, Timing, and Strategy

A complete guide to asking for a raise — when to ask, how to build your case, what to say, and scripts for every scenario including when they say no.

DK

Daniel Kunz

Co-founder at candidate.so

In this article
  1. Timing: When to Ask
  2. Build Your Case Before You Ask
  3. The Conversation Script
  4. The <GlossaryLink term="market-rate">Market Rate</GlossaryLink> Argument
  5. When They Say No

Most employees who deserve a raise don't get one — not because they're not performing, but because they never ask. Employers rarely volunteer compensation increases beyond the standard annual review. The system is set up for inertia; breaking it requires you to start the conversation.

Salary negotiation is easier in your current job than in a new job search, because you have evidence. Your manager has seen your work. The company knows your reliability. You're not selling potential — you're pricing a known quantity.

Timing: When to Ask

Best timing:

  • After a notable win (launched a product, closed a deal, solved a critical problem)
  • After taking on significantly more responsibility
  • After your annual review conversation has been positive (ask at the end, or schedule a separate follow-up meeting shortly after)
  • After external evidence that you're underpaid (competing offer, market data, peer conversations)

Worst timing:

  • Immediately after a setback or project failure
  • When the company is in a budget freeze or just announced layoffs
  • In an informal hallway conversation (always have a real meeting for this)
  • At the start of your review meeting before any conversation has happened

The annual review is actually not the best time to negotiate compensation — because the budget has usually already been allocated by that point. The ideal timing is 4-6 weeks before review season, when decisions are still being made.

Build Your Case Before You Ask

A raise request without supporting evidence is just an ask. A raise request with evidence is a business case.

What makes a strong case:

  • Specific achievements since your last raise, quantified ("increased conversion rate by 22%," "led onboarding of 3 major enterprise clients")
  • Expanded scope (you now manage more people, own more projects, have more budget responsibility)
  • Market data (Glassdoor, Levels.fyi, industry surveys showing what your role pays)
  • Your performance reviews showing you're meeting or exceeding expectations
  • Context: have you been there long enough that your salary has fallen behind due to inflation?

The Conversation Script

Request a private 1:1 with your manager. Don't do this impromptu.

Opening:

"I'd like to talk with you about my compensation. I've been in this role for [X months/years] and I've taken on [expanded responsibilities]. Based on my contributions and some market research I've done, I'd like to discuss a raise to $[specific number]."

If they ask for justification:

"Since [last review / in the last X months], I've [2-3 specific achievements]. I've also taken on [expanded scope]. When I look at market data for this role in this market, the range is [range you've researched]. I'm currently on the lower end of that, and I'd like to get to $[number]."

If they say the timing isn't right:

"I understand. Can we schedule a specific time to revisit this? I'd like to agree on a target and a timeline so we can both plan for it."

Always get a concrete next step — a specific date, a set of milestones to achieve, or a commitment to revisit at a defined time. "We'll discuss this at your next review" in April when reviews are in November is not a commitment.

The Market Rate Argument

The most powerful justification for a raise is external market data. "I've been here for 2 years and my responsibilities have grown significantly" is subjective. "I've researched the market and this role pays $15,000-$20,000 more than I'm currently making" is objective.

Your employer knows this and takes it seriously because the alternative to giving you a raise is replacing you — which costs 50-200% of your annual salary in recruiting, interviewing, and training costs.

Frame it professionally: "I'm not looking to leave — I want to stay here and keep building. But I want to make sure my compensation reflects both my contributions and what the market is paying for this work."

When They Say No

A no is not necessarily final. Ask:

  • "Can you help me understand why?"
  • "What would I need to accomplish to get to $[number] by [timeframe]?"
  • "Is there flexibility on other things — additional PTO, a title change, a larger bonus, a home office stipend?"

Get specifics. A manager who says "not right now" should be able to tell you what "right now" means and what "later" looks like. If they can't or won't, that's important information.

If a reasonable, well-documented ask is declined repeatedly without a clear path to yes, that's a signal to take your market value elsewhere. The best raise is sometimes a new offer.

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