C
Candidate
NegotiationApril 24, 20264 min read

How to Ask for a Raise: Scripts, Timing, and Strategy

A complete guide to asking for a raise: when to ask, how to build your case, what to say, and scripts for every scenario including when they say no.

DK

Daniel Kunz

Co-founder at candidate.so

In this article
  1. Timing: When to Ask
  2. Build Your Case Before You Ask
  3. The Conversation Script
  4. The <GlossaryLink term="market-rate">Market Rate</GlossaryLink> Argument
  5. When They Say No

Most employees who deserve a raise don't get one, not because they're not performing, but because they never ask. Employers rarely volunteer compensation increases beyond the standard annual review. The system is set up for inertia; breaking it requires you to start the conversation.

Salary negotiation is easier in your current job than in a new job search, because you have evidence. Your manager has seen your work. The company knows your reliability. You're not selling potential. You're pricing a known quantity.

Timing: When to Ask

Best timing:

  • After a notable win (launched a product, closed a deal, solved a critical problem)
  • After taking on significantly more responsibility
  • After your annual review conversation has been positive (ask at the end, or schedule a separate follow-up meeting shortly after)
  • After external evidence that you're underpaid (competing offer, market data, peer conversations)

Worst timing:

  • Immediately after a setback or project failure
  • When the company is in a budget freeze or just announced layoffs
  • In an informal hallway conversation (always have a real meeting for this)
  • At the start of your review meeting before any conversation has happened

The annual review is actually not the best time to negotiate compensation, because the budget has usually already been allocated by that point. The ideal timing is 4-6 weeks before review season, when decisions are still being made.

Build Your Case Before You Ask

A raise request without supporting evidence is just an ask. A raise request with evidence is a business case.

What makes a strong case:

  • Specific achievements since your last raise, quantified ("increased conversion rate by 22%," "led onboarding of 3 major enterprise clients")
  • Expanded scope (you now manage more people, own more projects, have more budget responsibility)
  • Market data (Glassdoor, Levels.fyi, industry surveys showing what your role pays)
  • Your performance reviews showing you're meeting or exceeding expectations
  • Context: have you been there long enough that your salary has fallen behind due to inflation?

The Conversation Script

Request a private 1:1 with your manager. Don't do this impromptu.

Opening:

"I'd like to talk with you about my compensation. I've been in this role for [X months/years] and I've taken on [expanded responsibilities]. Based on my contributions and some market research I've done, I'd like to discuss a raise to $[specific number]."

If they ask for justification:

"Since [last review / in the last X months], I've [2-3 specific achievements]. I've also taken on [expanded scope]. When I look at market data for this role in this market, the range is [range you've researched]. I'm currently on the lower end of that, and I'd like to get to $[number]."

If they say the timing isn't right:

"I understand. Can we schedule a specific time to revisit this? I'd like to agree on a target and a timeline so we can both plan for it."

Always get a concrete next step: a specific date, a set of milestones to achieve, or a commitment to revisit at a defined time. "We'll discuss this at your next review" in April when reviews are in November is not a commitment.

The Market Rate Argument

The most powerful justification for a raise is external market data. "I've been here for 2 years and my responsibilities have grown significantly" is subjective. "I've researched the market and this role pays $15,000-$20,000 more than I'm currently making" is objective.

Your employer knows this and takes it seriously because the alternative to giving you a raise is replacing you, which costs 50-200% of your annual salary in recruiting, interviewing, and training costs.

Frame it professionally: "I'm not looking to leave. I want to stay here and keep building. But I want to make sure my compensation reflects both my contributions and what the market is paying for this work."

When They Say No

A no is not necessarily final. Ask:

  • "Can you help me understand why?"
  • "What would I need to accomplish to get to $[number] by [timeframe]?"
  • "Is there flexibility on other things: additional PTO, a title change, a larger bonus, a home office stipend?"

Get specifics. A manager who says "not right now" should be able to tell you what "right now" means and what "later" looks like. If they can't or won't, that's important information.

If a reasonable, well-documented ask is declined repeatedly without a clear path to yes, that's a signal to take your market value elsewhere. The best raise is sometimes a new offer.

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