CreativeEntry Level
Social Media Manager resume example: Entry Level
Sample summary for Troy Patterson
Social media coordinator with hands-on experience managing Instagram, TikTok, and LinkedIn for DTC and lifestyle brands. Skilled in short-form video production, copywriting, and community management. Analytical approach to content: tracks performance data weekly and adjusts based on engagement signals.
Key skills
Instagram & TikTokShort-Form VideoCanva & Adobe ExpressCommunity ManagementCopywritingSocial Scheduling (Later, Buffer)Analytics & ReportingHashtag Strategy
Sample experience
Social Media Coordinator
Feb 2023 – Present
Daily Harvest · New York, NY
- •Manage Instagram (420K followers) and TikTok (180K followers) posting calendars, producing 5–6 pieces of original content per week
- •Grew TikTok account from 40K to 180K followers in 10 months through trend-responsive Reels and product education series
- •Respond to 200+ comments and DMs per week, maintaining a 4-hour average response time and 98% positive sentiment rate
Social Media Intern
Jun 2022 – Jan 2023
Milk Bar · New York, NY
- •Created 40+ pieces of short-form video and static content for Instagram and Pinterest under creative director guidance
- •Supported influencer gifting campaign coordination reaching 85 micro-influencers with combined 2.4M followers
Tips for your Social Media Manager resume
Social media coordinators should list specific platforms and current follower counts (with growth context). Short-form video production is the highest-demand skill right now. If you make TikToks or Reels, show your numbers. Engagement rate matters more than reach.
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