CreativeMid Level
Social Media Manager resume example: Mid Level
Sample summary for Leila Vasquez
Social media manager with 5 years in DTC and e-commerce, owning both organic content and paid social strategy. Experienced running $500K+ annual Meta and TikTok ad budgets, developing creator partnerships, and attributing social to revenue through UTM tracking and first-party data.
Key skills
Organic + Paid SocialMeta Ads ManagerTikTok AdsCreator & Influencer PartnershipsUTM & AttributionA/B TestingContent Calendar ManagementSocial Analytics
Sample experience
Social Media Manager
May 2022 – Present
Glossier · New York, NY
- •Own organic social strategy and $620K annual paid social budget across Instagram, TikTok, and Pinterest for a global beauty brand
- •Grew combined social following by 340K in 14 months through product launch storytelling and UGC amplification strategy
- •Managed 120-creator influencer program generating $1.8M attributed revenue in 2023 with 4.2x blended ROAS
Social Media Strategist
Aug 2019 – May 2022
Outdoor Voices · Austin, TX
- •Planned and executed cross-platform content calendars for Instagram (800K), Twitter, and TikTok (250K) for an activewear DTC brand
- •Launched paid social program from scratch, scaling to $180K monthly spend with 3.1x ROAS in 12 months
Tips for your Social Media Manager resume
Mid-level social media managers who own ad budgets should list the spend and ROAS clearly. These numbers get you interviews. If you run creator programs, include the scale (number of creators, attributed revenue). The ability to bridge organic brand-building and paid performance is a premium combination.
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