CreativeMid Level
Social Media Manager resume example — Mid Level
Sample summary for Leila Vasquez
Social media manager with 5 years in DTC and e-commerce, owning both organic content and paid social strategy. Experienced running $500K+ annual Meta and TikTok ad budgets, developing creator partnerships, and attributing social to revenue through UTM tracking and first-party data.
Key skills
Organic + Paid SocialMeta Ads ManagerTikTok AdsCreator & Influencer PartnershipsUTM & AttributionA/B TestingContent Calendar ManagementSocial Analytics
Sample experience
Social Media Manager
May 2022 – Present
Glossier · New York, NY
- •Own organic social strategy and $620K annual paid social budget across Instagram, TikTok, and Pinterest for a global beauty brand
- •Grew combined social following by 340K in 14 months through product launch storytelling and UGC amplification strategy
- •Managed 120-creator influencer program generating $1.8M attributed revenue in 2023 with 4.2x blended ROAS
Social Media Strategist
Aug 2019 – May 2022
Outdoor Voices · Austin, TX
- •Planned and executed cross-platform content calendars for Instagram (800K), Twitter, and TikTok (250K) for an activewear DTC brand
- •Launched paid social program from scratch, scaling to $180K monthly spend with 3.1x ROAS in 12 months
Tips for your Social Media Manager resume
Mid-level social media managers who own ad budgets should list the spend and ROAS clearly — these numbers get you interviews. If you run creator programs, include the scale (number of creators, attributed revenue). The ability to bridge organic brand-building and paid performance is a premium combination.
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