C
Candidate
Home›Resume examples›Social Media Manager
CreativeSenior

Social Media Manager resume example — Senior

Sample summary for Duncan Murray

Social media director with 10+ years leading social strategy, creator programs, and paid acquisition for global consumer brands. Manages a $2.2M annual paid social budget and a team of 6 across organic, paid, and community functions. Known for breakthrough campaign creative and measurable brand equity growth.

Key skills
Social Media LeadershipGlobal Campaign StrategyPaid Social ($2M+)Creator EconomyBrand Equity MeasurementTeam Management (6)Cross-Functional CampaignsCrisis Communication
Sample experience
Director of Social Media
Feb 2020 – Present
Nike (via AKQA) · Portland, OR
  • •Lead global social media team of 6 for the Jordan Brand business unit, overseeing organic, paid, and creator strategy across 8 markets
  • •Managed $2.2M paid social budget achieving consistent top-10% cost-per-acquisition vs. apparel industry benchmarks
  • •Produced Jordan Brand's most-shared social campaign of 2022 (14M organic shares, 890M impressions) in collaboration with agency creative teams
Senior Social Media Manager
Mar 2016 – Feb 2020
Adidas · Portland, OR
  • •Owned North America social strategy for running and training categories with $750K paid budget and team of 3
  • •Launched adidas Runners community social program, growing Instagram community to 2.1M followers in 3 years
Tips for your Social Media Manager resume

Social directors need to show global or multi-market experience, team leadership, and the ability to connect social to brand and business KPIs beyond vanity metrics. Campaign creative achievements (viral moments, award wins) are legitimate differentiators at the director level.

Build your Social Media Manager resume
Use this example as a starting point. Pick a template, customize, download.
Preview in all templates
Duncan Murray
Director of Social Media | Global Consumer Brand | $2M+ Ad Budget
duncan.murray@email.com · (555) 234-5678 · New York, NY
Profile
Social media director with 10+ years leading social strategy, creator programs, and paid acquisition for global consumer brands. Manages a $2.2M annual paid social budget and a team of 6 across organic, paid, and community functions. Known for breakthrough campaign creative and measurable brand equity growth.
Experience
Director of Social MediaFeb 2020 – Present
Nike (via AKQA) · Portland, OR
• Lead global social media team of 6 for the Jordan Brand business unit, overseeing organic, paid, and creator strategy across 8 markets
• Managed $2.2M paid social budget achieving consistent top-10% cost-per-acquisition vs. apparel industry benchmarks
• Produced Jordan Brand's most-shared social campaign of 2022 (14M organic shares, 890M impressions) in collaboration with agency creative teams
Senior Social Media ManagerMar 2016 – Feb 2020
Adidas · Portland, OR
• Owned North America social strategy for running and training categories with $750K paid budget and team of 3
• Launched adidas Runners community social program, growing Instagram community to 2.1M followers in 3 years
Skills
Social Media LeadershipGlobal Campaign StrategyPaid Social ($2M+)Creator EconomyBrand Equity MeasurementTeam Management (6)Cross-Functional CampaignsCrisis Communication
Education
BA, Marketing
University of Oregon
2013